"The mental health crisis is here. By 2030, it will be the world's leading health concern."
Our Mission
Our mission is to provide innovative ways for comfort through thoughtfully designed products, while fostering a supportive community that values mental health, mutual support, and helps reduce the stigma surrounding mental health conditions.
Giving Back
We donate 5% of our net profits quarterly to children's hospitals and mental health organisations. By choosing The Cuddle Club, you're not just investing in comfort but also contributing to a brighter future for the mental health and care of individuals.
Our Vision
Our vision is to create a world where mental health can be openly discussed, and no one has to feel alone with their struggles. Through human connection, self-care, and open dialogues, we aim to build a compassionate, supportive community.
What we have done so far...
To celebrate the launch of The Cuddle Club, we initiated a heartwarming 'Buy 1, Donate 1' campaign. Thanks to the incredible response, we were able to donate 50 Cuddle Pals to the Sydney Children's Hospitals Network.
Seeing our plush friends arriving at the hospital was a powerful reminder of why we started this journey. Each Cuddle Pal represents not just comfort for a child in need, but also the kindness and support of our amazing customers and community.
